Be seen by the market.
A public website can introduce the company and range so prospective trade customers understand what it supplies.
DISCOVER → EXPLORE → ENQUIRE
Coco / Wholesale Solution / Victoria’s Magic
CLIENT STORY / FROZEN FOOD WHOLESALE
A brand to discover.
A trade business
to run.
For frozen-food wholesaler Victoria’s Magic, Coco Software combined a public-facing brand and product presence with tailored wholesale ordering workflows. Discovery and trade purchasing have different jobs to do.
Bespoke client engagement · Conceptual interfaces shown
Victoria’s Magic · CONCEPT OUR RANGE / ABOUT
FROZEN FOOD WHOLESALE / SYDNEY Good food.
Made to share.
Made to share.
❋
Range 01 Explore products ◒
Range 02 Explore products ✳
Range 03 Explore products SEPARATE BUSINESS WORKFLOW
Wholesale ordering
Products Trade catalogue
Pricing Not public
PRIVATE TRADE OPERATIONS ↗
01 / TWO AUDIENCES
One business.
Two kinds of experience.
Products should be easy to discover. Trade prices, negotiated terms and ordering processes serve another audience.
Make trade ordering work.
A separate ordering workflow can support sales representatives and buyers, with price visibility and access tailored to the actual trading relationship.
REVIEW → AGREE → ORDER
02 / WHY IT MATTERS
Not two websites.
Two business needs.
Public presentation helps discovery and confidence. Wholesale ordering prioritises relationships and operational fit.
A product range
worth exploring.
Present the range clearly without turning public browsing into a consumer checkout.
Trade prices
aren’t shelf prices.
Keep product discovery separate from the agreed pricing and ordering processes of trade relationships.
Sales still run
on relationships.
Build around the wholesaler’s sales motion, not a generic consumer checkout.
One client.
One tailored brief.
The public presence and trade workflow are designed for this business, not installed as a standard subscription product.
03 / THE BUSINESS ARCHITECTURE
Open to discover.
Specific to trade.
Two purposes inform the design. The illustration below does not claim particular live authentication or access-control features.
Brand & range
Show what the business makes and distributes.
Trade conversations
Preserve customer and sales-rep relationships.
Wholesale ordering
Capture orders through a wholesale-specific workflow.
Ongoing evolution
Support changes in the business as they arise.
04 / WHAT THIS PROVES
The craft is knowing
what belongs where.
Both clients operate in food wholesale. Victoria’s Magic places more emphasis on public brand presentation; Hansford centres field sales and finance integration.
THIS CLIENT / VICTORIA’S MAGIC
Make the range easier to discover.
Public-facing brand and product presentation alongside bespoke wholesale ordering capabilities.
RELATED CLIENT / HANSFORD
Connect sales with finance.
Field ordering, negotiated prices, product visibility and existing finance integration for a food wholesaler.
Read the Hansford story ↗05 / A TAILORED ENGAGEMENT
Not an off-the-shelf
storefront.
The right result comes from understanding what should be public, what belongs to trade operations and what should stay aligned with existing workflows.
Understand the audiences
Trade buyers, current relationships and first-time visitors.
Separate discovery from ordering
Public product information need not mean public wholesale pricing.
Build the actual workflow
Scope the experience around how this wholesaler sells.
YOUR BUSINESS / YOUR WORKFLOW
Your wholesale business
has its own way.
If your business needs both a credible brand presence and a tailored trade-ordering workflow, we can design around both.