Average visitor spend in Australia
TRA’s 2025 China profile reports A$11.2 billion spent in Australia, up 39% year on year. This is a substantial visitor economy, with scope for retailers to earn a share.
TRA · China market profile 2025 ↗A NEW CHANNEL FOR AUSTRALIAN RETAILERS
They visit once.Your store stayswith them.
Make the most of Chinese tourist traffic — from a familiar in-store WeChat checkout to a reason to come back long after the trip.
Made for Australian retailers · Shopify & WooCommerce friendly · Based in Sydney
WECHAT / STORE QR
Scan. Shop. Keep coming back.
09:41•••
your Australian store ◎ •••
Australian botanical care
A little piece of Australia, wherever you go.
AUD · GST incl.A$48.00
Shop in WeChat →
⌂ HOME♡ FAVOURITES▣ ORDERS
ONE STORE / MORE OPPORTUNITYWeChat-friendly shopping
01 A new customer audience02 Another way to pay03 A reason to return
THE OPPORTUNITY / CHINESE VISITORSMillion-scale arrivals.
Million-scale arrivals.
A market worth earning.
Mainland China generated 1,127,110 short-term visits to Australia in FY 2025–26. The opportunity is more than foot traffic: visitors spend substantially, shopping is a common activity, and arrivals vary sharply through the year. Make the first store visit easy, then give customers a familiar way to find you again.
1.127Mshort-term visits from mainland China
to Australia · FY 2025–26
to Australia · FY 2025–26
AUSTRALIAN BUREAU OF STATISTICSChinese short-term arrivals / selected 2026 months
2026Source: Australian Bureau of Statistics, short-term visitor arrivals by country of residence. Visit counts are border crossings, not unique shoppers or retail revenue. Excludes Hong Kong, Macao and Taiwan. ABS Feb ↗ · ABS Jun ↗ · ABS Jul ↗ · ABS Aug ↗
Went shopping for pleasure
In 2025, 81% of Chinese visitors went shopping for pleasure, compared with 76% across international visitors. Shopping already belongs in the trip; clear product information and a familiar checkout help stores serve it.
TRA · Activities, 2025 ↗February arrivals versus June
ABS recorded 220,170 short-term visits from mainland China in February 2026, versus 58,970 in June. These selected months show why retailers should prepare stock, staff and Chinese-language shopping before peak traffic.
ABS · February 2026 ↗Read the measures separately: ABS counts border crossings, not unique shoppers. TRA’s spend covers all visit purposes and trip expenses, including education; 24% of visits in its 2025 profile were for education. A$11,542 is visitor spend, not a retail basket value. The monthly comparison illustrates variation, not a forecast or a fixed annual pattern. ABS June 2026 ↗
“Earn the first purchase when visitors arrive. Keep your store within reach after they leave.”
01 / THE CUSTOMER JOURNEYIn Australia today.
In Australia today.
Still shopping tomorrow.
One familiar shopping experience. Four moments where the relationship can grow.
Tap a moment to see what your visitor sees — and what your business gains.
THE VISITOR ASKS
“What is this product? Can I read about it in Chinese?”
Scan a shelf or counter code. Explore a clear Chinese product page, pricing in AUD and your brand story.
↗ Make it easier for visitors to discover and trust your products.
WECHAT MINI PROGRAM / EXPERIENCE DEMO01 / 04
09:41•••
Discover◎ •••
Botanical Hand & Body Care
A little piece of Australia to take home
Find your next favourite from AustraliaA$48
查看商品 · Explore product
⌂♡Explore
Illustrative shopping flow · product and prices shown are examples
02 / MADE FOR THE MERCHANTA new sales channel.
A new sales channel.
Not another business to run.
Keep the operations you know. We fit the WeChat shopping experience around your real catalogue, orders and fulfilment process.
Keep your Shopify or WooCommerce.
Your website and POS can continue as they are. A WeChat mini program becomes another customer-facing storefront, with product and order integration scoped to your platform.
One business / Multiple ways to buy
Shopify / WooCommerceYour products · orders · operations
Your existing online storeLocal / English-speaking customers
WeChat mini programChinese visitor channel
Integration depth depends on platform APIs, payment provider eligibility and your current POS setup.
PAYMENT / PLAN B
No WeChat Pay on your existing checkout?
Offer a Plan B — without replacing Plan A.
Keep your current cards, terminals and website checkout. Where your merchant setup qualifies, give Chinese visitors a separate WeChat-friendly way to shop and pay.
WeChat payment and cross-border checkout depend on provider approval and supported scenarios.03 / WHO THIS IS FOREspecially valuable when the product
Especially valuable when the product
deserves a second purchase.
The strongest fit is a retailer with Chinese visitor traffic, a distinct product range and a good reason for customers to come back.
Beauty & skincare
Replenishable favourites and everyday care.
01 / REPEAT PURCHASE
Australian lifestyle & fashion
Distinctive labels, wool, accessories and collections.
02 / BRAND AFFINITY
Specialty food, tea & coffee
A taste of Australia worth remembering.
03 / GIFTING & REORDER
Premium gifts & jewellery
Considered purchases and memorable brand stories.
04 / HIGHER-VALUE PRODUCTS
Wellness & nutrition retail
Products customers may seek again.
05 / REPEAT INTEREST
International selling of food, cosmetics and health products depends on product-specific market entry, customs and delivery rules.
04 / LONG AFTER THEY LEAVEYour customer is back home.
Your customer is back home.
Your store is still open to them.
The mini program makes your brand easy to revisit. When you are ready for international orders, Coco can connect the technical workflow while you and your logistics partner handle fulfilment.
01
Visit historyA shop they can find again
02
Repeat orderProducts they already know
03
FulfilmentYour team + your logistics partner
EWE INTEGRATION OPTION
Logistics integration, when you need it
Work with your existing logistics provider, or explore options such as EWE. We can assess order, shipment-status and tracking integrations. The retailer and fulfilment partner remain responsible for shipping, customs and after-sales.
Explore EWE API capabilities ↗05 / THE BUSINESS CASEStart with the traffic you have.
Start with the traffic you have.
Build on the systems you own.
A lean entry point to a new audience, a fresh payment option and the opportunity to keep selling after checkout.
New audience
Make Chinese visitors feel at home with familiar shopping, language and payment choices.
↗ Welcome more of your existing foot traffic.New channel
Add WeChat shopping alongside the website and POS you already use.
↗ More ways to buy, without replacing your business.Longer relationship
Stay discoverable in WeChat and make repeat purchases easier where fulfilment supports them.
↗ A connection that can outlive the trip.LOWER FRICTION · START SMALL · SCALE WHAT WORKSOne pilot. One store. Your best-fit products. Start where the opportunity is clearest — then build on real customer response.
HOW COCO WORKS
A practical launch, not a platform overhaul.
01
Understand your store
Your current POS, e-commerce, products and visitor journeys.
02
Connect what already works
Reuse your catalogue and back-office systems wherever practical.
03
Launch the visitor journey
Check the WeChat experience, payment, collection and staff workflow.
04
Grow when you are ready
Add loyalty, repeat ordering and optional international logistics.
FAQ / FOR RETAILERS
Questions you might be asking.
Do I need to replace Shopify, WooCommerce or my POS?
Usually not. We begin with your existing systems and design the WeChat channel around their available integrations. Payment, inventory and reconciliation rules are confirmed in scope.
What if my current checkout cannot take WeChat Pay?
That is one reason this solution exists. A mini program can offer a separate shopping and payment path if your merchant and payment service provider approve the relevant scenario.
Can customers still shop after returning to China?
They can revisit your store. Eligible repeat transactions depend on your approved payment setup, supported products, shipping and customs arrangements.
Do I have to offer international shipping from day one?
No. Start with in-store purchase and collection. International fulfilment can be added when it makes commercial and operational sense.
How will I contact customers after they leave?
The mini program offers a way to return and share your store. Proactive messages and marketing depend on WeChat rules, consent and applicable law.
COCO / LET’S TALK RETAILOne great tourist season.
One great tourist season.
A longer-lasting opportunity.
Tell us about your shop, the platforms you use and the customers you want to reach. We’ll explore what a practical WeChat channel could look like for your business.
Initial discussion · No obligation · Sydney-based team
Official data & implementation references