COCO SOFTWARE / INDEPENDENT DIGITAL STUDIO
All marketing services / Conversion & retention / 17
COCO / WHAT WE CAN BUILD

Klaviyo Email MarketingEmail should reflect the shopping journey, not ignore it.

Klaviyo can connect commerce events with segmented communication. Welcome, browse, cart and post-purchase flows should be based on actual data and permission.

Tailored engagement · no fixed performance promises · scope agreed together

COCO / WORKFLOW STUDY 03—17

From uncertainty to action

Customer question Email should reflect the shopping journey, not ignore it.
Business context A recent buyer receives a first-purchase discount for…
First improvement Verify store and customer event integration
Conceptual illustration · not client data
COCO / DESIGN FOR BUSINESS
Understand the work first.
01 / THE REAL PROBLEM
The business question comes first.

Klaviyo can connect commerce events with segmented communication. Welcome, browse, cart and post-purchase flows should be based on actual data and permission.

FIELD NOTE / ILLUSTRATIVE SCENARIO

A familiar moment in the business

A recent buyer receives a first-purchase discount for the exact item they already bought.

Representative scenario, not a real client quote or measured result.

02 / HOW WE WOULD APPROACH IT

Understand the situation.
Then make the right change.

Three practical decisions that often shape this engagement. Your actual scope is agreed for your business.

Verify store and customer event integration
COCO / WORKING SESSION
Verify store and customer event integration
STEP 01 / 03 Illustrative
03 / TAILORED DELIVERY

What might we deliver?

A defined scope that can be evaluated, delivered and maintained—not a pre-packed subscription.

01 /

Klaviyo and store connection

02 /

Segments and email workflows

03 /

Event and consent-state verification

Australian electronic marketing must meet applicable spam requirements, including consent, sender identification and a functional unsubscribe option. An existing customer email list is not automatically a marketing opt-in. ACMA ↗

04 / MEASURE WHAT MATTERS

How would we know?

We prefer useful evidence over decorative dashboards. Final metrics depend on available and trustworthy data.

01

Flow coverage and trigger accuracy

Track quality and direction, not promised results

02

Repeat purchase and engagement

Track quality and direction, not promised results

03

Unsubscribe and list health

Track quality and direction, not promised results

05 / CONNECTED CAPABILITIES

What should connect
to this work?

Services should not operate in isolation. Connect search, campaigns, experiences and measurement when it helps.

START WITH YOUR BUSINESS

Start with the problem.
Then scope the work.

Tell us how you operate, what you currently use and the one thing you want to improve.