COCO SOFTWARE / INDEPENDENT DIGITAL STUDIO
All marketing services / Search & AI discovery / 07
COCO / WHAT WE CAN BUILD

AI Search Optimisation (GEO/AEO)Before appearing in AI answers, make your business easy to verify.

GEO is not about secret instructions for bots. Public, useful explanations, verifiable details and a clear source of truth are the sustainable foundation.

Tailored engagement · no fixed performance promises · scope agreed together

COCO / WORKFLOW STUDY 01—07

From uncertainty to action

Customer question Before appearing in AI answers, make your business easy to verify.
Business context Someone asks an assistant about a service in Sydney, …
First improvement Publish verifiable service information
Conceptual illustration · not client data
COCO / DESIGN FOR BUSINESS
Understand the work first.
01 / THE REAL PROBLEM
The business question comes first.

GEO is not about secret instructions for bots. Public, useful explanations, verifiable details and a clear source of truth are the sustainable foundation.

FIELD NOTE / ILLUSTRATIVE SCENARIO

A familiar moment in the business

Someone asks an assistant about a service in Sydney, but the business only explains it in social posts that may not be publicly accessible.

Representative scenario, not a real client quote or measured result.

02 / HOW WE WOULD APPROACH IT

Understand the situation.
Then make the right change.

Three practical decisions that often shape this engagement. Your actual scope is agreed for your business.

Publish verifiable service information
COCO / WORKING SESSION
Publish verifiable service information
STEP 01 / 03 Illustrative
03 / TAILORED DELIVERY

What might we deliver?

A defined scope that can be evaluated, delivered and maintained—not a pre-packed subscription.

01 /

Entity and service-information review

02 /

Search-friendly, accessible content

03 /

AI-referral and search measurement

Google says AI Overviews and AI Mode build on existing SEO fundamentals; no special AI markup is required, and inclusion cannot be guaranteed. Google Search Central ↗

VERIFIED PROJECT / LAVISH BEAUTY 34 observed ChatGPT referral sessions

Over 12 complete months; not causal attribution to a single GEO action, nor a guarantee of AI inclusion.

Explore the case ↗
04 / MEASURE WHAT MATTERS

How would we know?

We prefer useful evidence over decorative dashboards. Final metrics depend on available and trustworthy data.

01

Identifiable AI-referral sessions

Track quality and direction, not promised results

02

Service and booking-link clicks

Track quality and direction, not promised results

03

Accuracy and coverage of key content

Track quality and direction, not promised results

05 / CONNECTED CAPABILITIES

What should connect
to this work?

Services should not operate in isolation. Connect search, campaigns, experiences and measurement when it helps.

START WITH YOUR BUSINESS

Start with the problem.
Then scope the work.

Tell us how you operate, what you currently use and the one thing you want to improve.