COCO SOFTWARE / INDEPENDENT DIGITAL STUDIO
All marketing services / Search & AI discovery / 03
COCO / WHAT WE CAN BUILD

Technical SEOIf search engines cannot reach the page, the story stops.

Technical SEO finds where engineering undermines discoverability: mismatched canonicals, duplicated URLs, inaccessible content and slow critical journeys.

Tailored engagement · no fixed performance promises · scope agreed together

COCO / WORKFLOW STUDY 01—03

From uncertainty to action

Customer question If search engines cannot reach the page, the story stops.
Business context A redesigned bilingual site looks correct to visitors…
First improvement Review crawlability and indexability
Conceptual illustration · not client data
COCO / DESIGN FOR BUSINESS
Understand the work first.
01 / THE REAL PROBLEM
The business question comes first.

Technical SEO finds where engineering undermines discoverability: mismatched canonicals, duplicated URLs, inaccessible content and slow critical journeys.

FIELD NOTE / ILLUSTRATIVE SCENARIO

A familiar moment in the business

A redesigned bilingual site looks correct to visitors while canonical tags incorrectly point both language versions to one URL.

Representative scenario, not a real client quote or measured result.

02 / HOW WE WOULD APPROACH IT

Understand the situation.
Then make the right change.

Three practical decisions that often shape this engagement. Your actual scope is agreed for your business.

Review crawlability and indexability
COCO / WORKING SESSION
Review crawlability and indexability
STEP 01 / 03 Illustrative
03 / TAILORED DELIVERY

What might we deliver?

A defined scope that can be evaluated, delivered and maintained—not a pre-packed subscription.

01 /

Technical audit and prioritised fixes

02 /

Redirect and canonical planning

03 /

Pre/post-launch regression checks

Illustrative workflow; scope, platform access, budget and support must be confirmed for each engagement.

CASE NOTE / LAVISH BEAUTY Specific evidence beats broad promises.

Read how we reported identifiable AI referrals, booking-link clicks and search impressions as distinct metrics.

Read the case ↗
04 / MEASURE WHAT MATTERS

How would we know?

We prefer useful evidence over decorative dashboards. Final metrics depend on available and trustworthy data.

01

Index coverage and errors

Track quality and direction, not promised results

02

Core Web Vitals movement

Track quality and direction, not promised results

03

Search performance of key pages

Track quality and direction, not promised results

05 / CONNECTED CAPABILITIES

What should connect
to this work?

Services should not operate in isolation. Connect search, campaigns, experiences and measurement when it helps.

START WITH YOUR BUSINESS

Start with the problem.
Then scope the work.

Tell us how you operate, what you currently use and the one thing you want to improve.