COCO SOFTWARE / INDEPENDENT DIGITAL STUDIO
All marketing services / Search & AI discovery / 06
COCO / WHAT WE CAN BUILD

SEO AuditFind the leak before spending on more traffic.

An audit should help an owner choose the next high-impact fix. A 40-page export of tool warnings is not a strategy.

Tailored engagement · no fixed performance promises · scope agreed together

COCO / WORKFLOW STUDY 01—06

From uncertainty to action

Customer question Find the leak before spending on more traffic.
Business context Traffic is flat and a full redesign is proposed, but …
First improvement Define goals and priority pages
Conceptual illustration · not client data
COCO / DESIGN FOR BUSINESS
Understand the work first.
01 / THE REAL PROBLEM
The business question comes first.

An audit should help an owner choose the next high-impact fix. A 40-page export of tool warnings is not a strategy.

FIELD NOTE / ILLUSTRATIVE SCENARIO

A familiar moment in the business

Traffic is flat and a full redesign is proposed, but the most important service page lacks a clear H1 and internal links.

Representative scenario, not a real client quote or measured result.

02 / HOW WE WOULD APPROACH IT

Understand the situation.
Then make the right change.

Three practical decisions that often shape this engagement. Your actual scope is agreed for your business.

Define goals and priority pages
COCO / WORKING SESSION
Define goals and priority pages
STEP 01 / 03 Illustrative
03 / TAILORED DELIVERY

What might we deliver?

A defined scope that can be evaluated, delivered and maintained—not a pre-packed subscription.

01 /

Content, technical and link review

02 /

Impact–effort prioritisation

03 /

Actionable audit findings

Illustrative workflow; scope, platform access, budget and support must be confirmed for each engagement.

CASE NOTE / LAVISH BEAUTY Specific evidence beats broad promises.

Read how we reported identifiable AI referrals, booking-link clicks and search impressions as distinct metrics.

Read the case ↗
04 / MEASURE WHAT MATTERS

How would we know?

We prefer useful evidence over decorative dashboards. Final metrics depend on available and trustworthy data.

01

Critical issues resolved

Track quality and direction, not promised results

02

Index status after fixes

Track quality and direction, not promised results

03

Movement on priority pages

Track quality and direction, not promised results

05 / CONNECTED CAPABILITIES

What should connect
to this work?

Services should not operate in isolation. Connect search, campaigns, experiences and measurement when it helps.

START WITH YOUR BUSINESS

Start with the problem.
Then scope the work.

Tell us how you operate, what you currently use and the one thing you want to improve.