COCO SOFTWARE / INDEPENDENT DIGITAL STUDIO
All commerce services / B2B, recurring & marketplaces / 16
COCO / WHAT WE CAN BUILD

B2B E-commerce DevelopmentB2B buyers rarely follow a retail shopping journey.

Wholesale buyers work with account-specific terms, trade units, approvals and repeat ordering. A retail cart copied into B2B can create more work.

Tailored engagement · not a packaged SaaS product · scope agreed together

COCO / WORKFLOW STUDY 03—16

From uncertainty to action

Customer question B2B buyers rarely follow a retail shopping journey.
Business context A repeat trade buyer keeps texting weekly orders beca…
First improvement Map buyer and sales-rep decisions
Conceptual illustration · not client data
COCO / COMMERCE ENGINEERING
Understand the work first.
01 / THE REAL PROBLEM
The business question comes first.

Wholesale buyers work with account-specific terms, trade units, approvals and repeat ordering. A retail cart copied into B2B can create more work.

FIELD NOTE / ILLUSTRATIVE SCENARIO

A familiar moment in the business

A repeat trade buyer keeps texting weekly orders because the online portal cannot show agreed pricing or trade pack units.

Representative scenario, not a real client quote or measured result.

02 / HOW WE WOULD APPROACH IT

Understand the situation.
Then make the right change.

Three practical decisions that often shape this engagement. Your actual scope is agreed for your business.

Map buyer and sales-rep decisions
COCO / WORKING SESSION
Map buyer and sales-rep decisions
STEP 01 / 03 Illustrative
03 / TAILORED DELIVERY

What might we deliver?

A scoped piece of engineering that can be tested, supported and extended—not a packaged SaaS product.

01 /

Account-aware ordering and access

02 /

Trade pricing and units

03 /

Orders and finance integration

This is a representative workflow—not a ready-made product or an undocumented client feature. Platform access, financial responsibility, fees and delivery scope must be confirmed per engagement.

HANSFORD / DOCUMENTED CLIENT PROJECT Carry field-sales decisions into existing finance workflows.

Hansford’s ordering workflow centres on store visits; later work added offline drafts and reconnect sync. This is not a standard feature set for every client.

Explore the case ↗
04 / MEASURE WHAT MATTERS

How would we know?

We prefer useful evidence over decorative dashboards. Final metrics depend on available and trustworthy data.

01

Correctly captured trade orders

Track quality and direction, not promised results

02

Back-and-forth order clarification

Track quality and direction, not promised results

03

Steps for repeat ordering

Track quality and direction, not promised results

05 / CONNECTED CAPABILITIES

What needs to connect
behind the order?

Connect products, customers, orders, stock, payments and finance based on your operating model—not a fixed feature list.

START WITH YOUR BUSINESS

Start with the problem.
Then scope the work.

Tell us how you operate, what you currently use and the one thing you want to improve.